Redesigning the Official Website for an 18-Year-Old Chemical Foreign Trade Company in Jiaxing (Jiaxing Shengyuan Import & Export)
Client: Jiaxing Shengyuan Import & Export Co., Ltd.
Industry: Fine Chemical Raw Materials / Fragrance & Flavor Foreign Trade
Development Cycle: 6 weeks
> Shengyuan Import & Export was founded in 2007. When the founder started the business, I was still in college. After nearly two decades in foreign trade, by December 2026, their annual import and export volume had reached $75 million, with clients spanning Europe, America, South Asia, and Southeast Asia. The existing website of such an established enterprise could no longer meet their needs. Everything from appearance to functionality to user experience required a complete redesign.
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Figure 1: Screenshot of Jiaxing Shengyuan Import & Export's Old Website
Figure 2: Jiaxing Shengyuan Import & Export's Redesigned Homepage
Key Redesign Focus Areas
We developed a custom inquiry system for Shengyuan Import & Export, allowing users to add any product to an "Inquiry System" and fill out inquiry details on the website. Users can include multiple products in a single inquiry. This is an extremely convenient feature—for users, they can submit multiple products of interest at once, avoiding repetitive operations. For the company, it enables precise capture of which products interest potential clients.
Figure 3: Jiaxing Shengyuan Import & Export's Redesigned Inquiry System
The client's products include aroma chemicals, natural products, and menthol synthetic. The nature of these chemical products makes them difficult to showcase with specific images. Therefore, the original website used tables to display products. While tables offer high information density and allow users to quickly understand Shengyuan's product range, they waste valuable product exposure opportunities for SEO! Additionally, the page design appeared sparse and empty.
Figure 4: Jiaxing Shengyuan Import & Export's Redesigned Product Presentation
For the newly redesigned product introduction section, we adopted a chemical molecular formula display format, enabling clearer presentation of product chemical compositions while emphasizing professionalism and scientific rigor. More importantly, we added detailed descriptions for each product, including functionality, application scenarios, and precautions. This is crucial for SEO!
To help users quickly find products of interest, we provided a product search feature. Users can enter product names, categories, tags, and other information in the search box to quickly locate their desired products.
Built on the latest Nuxt 3 + Tailwind CSS v4, delivering excellent performance and SEO-friendliness.
Click to Visit: Jiaxing Shengyuan Import & Export Redesigned Website
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